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2024 Tech Buyer Priorities

Discover what 300+ technology professionals across the globe are focused on purchasing in H1 2024.

2024 Tech Buyer Priorities
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About this survey:

We checked in with 300+ global technology buyers from our survey last year to find out what their 2024 priorities are. In our latest report, we report on:

  • Top technology initiatives for H1 2024
  • Planned spending
  • Previous implementation challenges faced by technology owners
  • Marketing takeaways to improve outreach & engagement
  • How to find and engage with the right buyers

Submit your details to download the report

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David Taylor

Product Marketing Manager, Google Cloud

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