Blog: Discover What's New in B2B Marketing

2 Min Read

Intent Data - What is behind the Buzzword?

Intent Data, the buzzword of the hour? Not a week goes by in B2B marketing without this term being mentioned. No plan or analysis, no campaign without Intent Data. The phrase seems to be slick and empty. What ...

3 Min Read

Our 5 Best Tips for Successful B2B Marketing

How can B2B marketing be carried out successfully? This question probably concerns every B2B professional among us. Because although we understand our business, there are always new approaches and suggestions ...

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More ingenious applications for Intent Data

Intent Data are your marketing multi-tool! In this last article I presented my best Intent Data application areas. But that wasn’t the end of the line yet. That’s why today I’m showing you more ingenious ...

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The best applications for Intent Data

No matter where we go: Data-driven marketing and Intent Data are the trends in the B2B sector par excellence. Intention-driven data are anonymous data about online behavior. They provide information about the ...

2 Min Read

How do I develop an account list for successful ABM?

Account Based Marketing (ABM) is on the rise. Only for whom? Your customers? Interested parties? All of them? Many of them miss the point of ABM. Those who address all their contacts simply do marketing. For ...

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34 Reasons Why You Should Focus on Data-Driven Online Marketing

99%(1) of marketing decision-makers agree: Data is crucial for success in marketing and sales. This assumption confirms that 74%(1) already have a complete Martech stack for Data Driven Marketing. Data ...

2 Min Read

“Intent data is a deep dive into the respective target group.”

Canio Martino is Chief Revenue Officer at the B2B Media Group and reveals in this interview exactly what Intent Data is all about in B2B and why it inspires Data Driven Marketing. The scattergun approach is ...

3 Min Read

What is Account Based Marketing?

Or why Bert, Erika and Tom are just not enough in B2B marketing. You are not ordinary. And your customers are no more so, they deserve the best possible service. So serve them all the same marketing campaigns. ...

1 Min Read

The B2B Media Group and Aumago merge to become Europe's leading B2B Audience Network

With immediate effect, the Munich-based B2B Media Group and Berlin-based Aumago are joining forces. The merger creates one of Europe’s largest B2B database ecosystems, with a total of over 70 million Business ...