Increase & maintain buyer attention

Keep the opportunity live with ongoing nurturing and reengagement to those accounts in the buying journey.

Account Activation & Insights
Qualified Engaged Leads

Nurturing

Whether it's accounts early in the buying journey or those in the consideration phase, keep your value proposition front of mind with continuous engagement. 

Buyers are predisposed to select a new vendor based on the education, support and guidance they receive from a vendor throughout their journey.

Deploy email, relevant syndicate content or display tactics to surround your prospects with key messaging.

Utilise B2B.IQ to monitor engagements and respond with the information they need, at the right time. 

Qualified Engaged Leads

Opportunities Resuscitated

Cultivate a healthy future pipeline of leads and opportunities by reengaging stalled accounts.
 
Whether they were no longer interested, have gone quiet, had budgets cut, situations can change every quarter.
 
Reengage with an updated offering or recent case study relevant to your audience and reactive them. 
 
Monitor their latest engagement activity on B2B.IQ to validate growing interest and personalise continued outreach further to grow those opportunities. 
Opportunities Resuscitated
B2B.IQ

Track Nurturing Performance

Monitor the newest increase in activity and engagement from your stalled accounts.

Discover the content, tactics and formats they interact with and with the help of B2B.IQ's Priority Index feature, prioritise those newly activated accounts to sales for further reengagement .

B2B.IQ

Why B2B companies rely on B2B.IQ

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Data Quality

solutions

Solutions

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Insights

people

People

Client Feedback

"The campaign surpassed expectations, delivering >2,500 new leads, and a pipeline of >10:1. The support from the whole B2B Media Group team in campaign setup, recommendations, and ongoing optimisation was outstanding. The team was quick to respond to our technical queries and support us with a custom campaign setup that helped really drive the high performance. "

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David Taylor

Product Marketing Manager, Google Cloud

Trusted by the world’s leading brands and agencies for 12+ years.

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Whitepapers & Case Studies

Google Case Study

Maximising Growth: Google Case Study 

David Taylor, Product Marketing Manager for Google Cloud discusses recent campaign successes.

2024 Tech Buyer Priorities

2024 Tech Buyer Priorities

Discover what 300+ technology professionals across the globe are focused on purchasing in H1 2024...

Four Steps To Deliver A Successfull ABM Campaign

Four Steps To Deliver A Successful ABM Campaign

Why you should care? 92% of B2B marketing specialists worldwide rated ABM as extremely effective...

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