Aim of the B2B audience campaign
The goal was to use a B2B audience campaign as a video pre-roll to draw the attention of many decision makers of medium-sized companies to the Exact Business Software brand.
Solution approach
- Selection of suitable signal givers (specialist portals) from the target sectors of financial accounting, wholesale, services and logistics & warehouse from the B2B audience network
- Creation of a landing page by Exact Business Software.
- Targeted rediscovery of the above-mentioned business target audiences within the framework of a B2B audience campaign.
- Drawing the attention of the above mentioned target audiences via video pre-rolls in the TomorrowFocus environment.
- Leading the potential interested parties to the Exact Business Software landing page.
The results
- By using the B2B target audiences from the Aumago audience network there was no wastage.
- An above average click-through rate (CTR) of >7% was thus achieved.
Our customer:
Exact Business Software
Exact Business Software offers international and medium-sized companies integrated business software solutions for finance, ERP, HRM and CRM. With strong local products and a successful international solution and service portfolio, Exact has developed from a student start-up company to one of the leading providers for the Germany, Austria, Switzerland (DACH region).
